How to Win a
Product Launch
The only pro baseball player with a signature shoe deserves a special product launch. Our challenge: bring the new edition of Mike Trout’s Nike Baseball cleat to market in a way that turned up the player’s brand and amped his connection with fans on social media.
CAPABILITIES
Campaign Strategy
Social Media Strategy
Copywriting
Graphic Design
Photo & Video Production
Seeding Kit
Launch Event
Cleats are more than products, they’re crucial tools to player success.
By excelling in speed, throwing, fielding, hitting for average and hitting for power, Mike Trout is the definition of a five-tool player. A six-tool player? No such thing. Until now. We positioned his new cleat as the sixth power tool in the Trout arsenal.
Inspired by the collective stoke of stadium walkup songs, we drew on trends in modern music. The creative took on a gig poster vibe, and seeding kits arrived in custom roadie cases. We went to market with a strategically coordinated campaign that launched during Cleveland’s All-Star Weekend, teaming up with the MLB Network, the Rock & Roll Hall of Fame and wholesale partners for max impact.
Rockstar of the Game
Partnered with the MLB Network, the Rock & Roll Hall of Fame, and wholesale partners. We were also on social media, at media events, and on the biggest stage of the fan-focused event.
All-Star Weekend
Launch Party
ENGAGEMENT
241% increase in total accounts reached, 282% increase in total impressions, 580% increase in profile visits, 252% increase in website click-throughs.
SALES
161% increase in week-one product sales compared to previous year.
ACCOLADES
Mike Trout won his third AL MVP (he might’ve done that one without us).
