In March 2020, The World Shut Down ...
...right at peak pass-selling season. This began a wild ride for brands in travel and winter recreation. Our challenge was to launch the 21/22 Ikon Pass when the future of adventure looked anything but certain.
CAPABILITIES
Campaign Strategy
Concept Development
Social Media Strategy
Copywriting
Graphic Design
Video & Content Production
Animation
Seeding Kit
Launch Event
The world’s shift toward valuing experiences over possessions in 2020 led us to Own The Stoke, a celebration of people’s excitement for and commitment to adventure.
Every Campaign with
an Insight
Featuring a diverse range of authentic pass holders, the campaign uplifted brand health by transmitting the relatable, un-hate-able excitement of real voices in the mountain community.
Real Stories, Real Stoke
Own The Stoke is the injection of high-octane positivity that Ikon Pass needed to reach millions across addressable TV, radio, social and out of home.
