A West Coast original since 1955, Mammoth is California’s mountain playground. After navigating a tough 2 years of closures and COVID uncertainty, the resort needed to welcome their guests back in a big way. Nemo set out to create a campaign that connects people to the energy, adventure and wonder you can be a part of atop the Golden State’s Eastern Sierras.
Our Portal to Awesomeness
CAPABILITIES
Campaign Strategy
Creative Concept Development
Visual Direction
Copy Development
Original Illustrations
TV Concept & Script
Visual Center Development
Digital Asset Development
Motion and Video
Stay a week, and it’ll change you forever
Mammoth delivers a slice of California you can’t get anywhere else: sunshine, mountain air, trees, sky, world-class terrain, fire pits and frothy friends. This is a place of amazement, not just amusement. The "Find Us In The Fun" campaign celebrates all that real, relationship-b, life-changing good stuff that happens at 11,000 feet.
Bringing Back the Fun
High-energy layered photography, a bold type treatment and interesting graphic elements that interact with the content all work together in reintroducing Mammoth to the world in a vibrant and exciting way. A custom icon library reinforces the idea of fun, with icons infiltrating every channel and even the real world as irreverent hand signs and stickers.
To complement the campaign, Nemo crafted a series of TV commercials positioning Mammoth as a magical portal to mountain awesomeness — a place to find fresh snow, fresh air and fresh perspectives.