NIKE SWIM

TAKING A NEW STANCE ON SWIMWEAR

 
 

THE CHALLENGE:

Authentically connect with a newly defined target audience.

Inspire and engage with youthful, ambitious and independent consumers who identify as more than just swimmers and athletes. They pursue multiple passions – travel, tech, music, media – and expect real conversations from brands.

 

THE SOLUTION:

Swimwear to streetwear.

Nike Swim invites people to “Flow Free” – to live in and out of the water and be more than one thing. We built a campaign featuring athletes and social media influencers confidently flowing freely from water to life with the energy of sport amplifying their every pursuit.