HOW WE WORK

 
 
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Step One:

DEFINE

We start here:

Does your brand have a clear, different and relevant position that is authentic and embraced by your culture? 

Have you identified your consumers’ values/wants/needs, and use these to create new products, services, communications and experiences? 

Does your brand identity / voice / tonality / attitude express where your positioning and culture intersect? 

Do you have a system of guidelines and tools to evolve your brand and marketing? 

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Step Two:

align

Then we use strategic planning
to build a roadmap: 

Do you have an overarching brand /product / communication strategy that drives across each audience touchpoint? 

Do you have a way to efficiently work with internal and external communication and creative partners? 

Do you have a way to measure and improve your brand’s ongoing communications? 

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Step Three:

activate

Then we amplify and
make culture move: 

Is your brand consistent and powerful across all touchpoints, including content / partnerships / experiences / packaging / digital / retail? 

Do you have a method of gaining insights, adapting to market conditions, and continually innovating?