If you make purpose-built products for a defined community, growing your brand means growing your audience. The challenge is how to scale without losing the support of your core.
We developed a strategy called Corizontal to identify and connect to new audiences and next generation fans through shared values, bringing your message to market in an authentic way.
HOW WE WORK
We start here:
Does your brand have a clear, different and relevant position that is authentic and embraced by your culture?
Have you identified your consumers’ values / wants / needs, and used these to create new products, services, communications and experiences?
Does your visual identity / voice / tonality / attitude express where your positioning and culture intersect?
Do you have a system of clear, consistent guidelines and tools to evolve your brand and marketing?
Then we use strategic planning
to build a roadmap:
Do you have an overarching brand / product / communication strategy that drives across each audience touchpoint?
Do you have a way to efficiently work with internal and external PR and creative partners?
Do you have a way to measure and improve your brand’s ongoing communications?
Then we amplify and
make culture move:
Is your brand consistent and powerful across all touchpoints, including content / partnerships / experiences / packaging / digital / retail?
Do you have a method of gaining insights, adapting to market conditions, and continually innovating?
THE WORLD’S BEST ACTIVE, OUTDOOR, LIFESTYLE, AND CULTURE BRANDS CHOOSE NEMO:
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