TAKING A NEW STANCE ON SWIMWEAR
Authentically connect with a newly defined target audience.
Inspire and engage with youthful, ambitious and independent consumers who identify as more than just swimmers and athletes. They pursue multiple passions – travel, tech, music, media – and expect real conversations from brands.
Swimwear to streetwear.
Nike Swim invites people to “Flow Free” – to live in and out of the water and be more than one thing. We built a campaign featuring athletes and social media influencers confidently flowing freely from water to life with the energy of sport amplifying their every pursuit.
“This Nemo team is like family. We laugh, we joke, we fight, we have each other’s backs. At the end of the day, there's no one else we'd rather have in our corner.”
- Alex Maier (Nike Swim, Global Marketing Director)