10,000 STORIES FROM 11,000 FEET
Ski resorts are fun. So why is the marketing usually not?
Historically, ski resort marketing has erred on the side of being promotional, formulaic and forgettable. We partnered with Mammoth Mountain to help change that.
The best stories come from mountain towns.
Built around the insight that skiing is more about making memories than sliding on snow, we wanted to create a campaign that lived up to the Mammoth Mountain legend and was immersive and inclusive for consumers.
We helped foster a two-way conversation between skiers and the Mammoth Mountain brand via the campaign’s #mammothstories hashtag that still sees heavy use on social media.
National Ski Areas Association Best Overall Marketing Campaign (‘14-’15)
User Generated Content: 186k+ pieces