Nemo design
 
Mammoth_CASESTUDY_Newwebsite_2019_White-10.png
 
Mammoth_Header_Video_MobileFallback.jpg
 
 

MAMMOTH MOUNTAIN

10,000 STORIES FROM 11,000 FEET

 
 

the question:

Ski resorts are fun. So why is the marketing usually not?

Historically, ski resort marketing has erred on the side of being promotional, formulaic and forgettable. We partnered with Mammoth Mountain to help change that.

 

the answer:

The best stories come from mountain towns.

Built around the insight that skiing is more about making memories than sliding on snow, we wanted to create a campaign that lived up to the Mammoth Mountain legend and was immersive and inclusive for consumers.

We helped foster a two-way conversation between skiers and the Mammoth Mountain brand via the campaign’s #mammothstories hashtag that still sees heavy use on social media.

RESULTS

  • National Ski Areas Association Best Overall Marketing Campaign (‘14-’15)

  • User Generated Content: 186k+ pieces

 
 
Mammoth_CASESTUDY_Newwebsite_2019_1-10.png
 
Mammoth_CASESTUDY_Newwebsite_2019_1-03.png
 

 

Mammoth_CASESTUDY_Newwebsite_2019_1-04.png
 
 
Digital_Billboards_loop.gif
Mammoth_CASESTUDY_Newwebsite_2019_1-05.png
 
mammoth_beanie_Smaller.gif
 
Mammoth_CASESTUDY_collage-11-11.png
 
 

 

 
 
MammothGif1000_16.gif
Mammoth_CASESTUDY_Newwebsite_2019_1-08.jpg

 

2016-03-08_POWDER_SNOWBOARDING_PMM_068.JPG