CREATING A CATEGORY
Help a longtime client reinvent their revenue stream.
The parent company of MasterCraft boats was at a crossroads - continue to drive growth by taking marketshare from competitors in the inboard/outboard towboat market or add a new boat segment to their portfolio. They choose the latter.
Can’t buy a brand? Go build your own.
No existing brand in the luxury day boat category had the right mix of style, quality and engineering, so we helped MasterCraft build their own in barely a year.
We began with consumer research and took that all the way through product design principles, brand development and a launch campaign. Aviara was born.
Hours of Qualitative Research: Lots
still more words
“if you work with nemo, you better have 9 lives. Because they kill it every time.”
- John Smith (Mastercraft CEO)