Nemo Design
 
Aviara_Logo.png

 

 
Aviara_CASESTUDY_Mobile_Fallback.jpg
 
 

AVIARA BOATS

CREATING A CATEGORY

 
 

THE OPPORTUNITY:

Help a longtime client reinvent their revenue stream.

The parent company of MasterCraft boats was at a crossroads - continue to drive growth by taking marketshare from competitors in the inboard/outboard towboat market or add a new boat segment to their portfolio.

 

THE ANSWER:

Can’t buy a brand? Go build your own.

No existing brand in the luxury day boat category had the right mix of style, quality and engineering, so we helped MasterCraft build their own in barely a year.

We began with consumer research and took that all the way through product design principles, brand development and a launch campaign. Aviara was born.

STATS

  • Hours of Design, Strategy & Concepting: 3,580

  • Launch Timeline: 13 months start-to-finish

  • Sales Goals: Smoked

 
 
 
 
Aviara_CASESTUDY_Newwebsite_2019_3_NEW7.jpg
Aviara_CASESTUDY_Newwebsite_2019_2-02.png
Aviara_CASESTUDY_Newwebsite_2019_3_NEW.jpg
 
Aviara_CASESTUDY_Newwebsite_2019_2-06.jpg

 

Aviara_CASESTUDY_Newwebsite_2019_2-07.jpg